
I’m fortunate to live within a short distance of some of the Bay Area’s great protected open spaces. The Midpeninsula Regional Open Space District offers a wide variety of ecosystems for hikers to explore. High, arid grasslands, stands of ancient oaks, and glades of coastal redwoods are home to different kinds of wildlife, some of which can pose a danger to those who enjoy it most.
There are signs posted at major trailheads warning that the MROSD is a mountain lion habitat , and and they enjoy a mild fame for inspiring nervous laughter among hikers and cyclists. As functional designs, these signs perform their office well because they communicate a lot of instruction very quickly.
They combine elements of color, helpful pictograms, and spare written instructions for what one should do if confronted by one of these big cats. It was a particularly clever designer who was willing to pair a somewhat awkward, not-to-be-taken-literally warning to “be large” with a picture of a human figure madly waving his arms in the air. The user gets the idea immediately.
Perhaps the designer was cleverly using humor as a communication device. He or she may have stumbled upon the phrase by accident, but upon putting in a layout rightly decided that it worked. I’m probably not the only person to have taken on "be large" as a personal motto.
Creative Commons Photo credit: user jurvetson on flickr.com.
Michael has served as a strategy director for Organic in San Francisco and IQ Interactive in Atlanta.
While he is a digital strategist by training, he has an appreciation for empathetic design of all stripes, from interfaces to devices, controls, public architecture, urban design, transportation, and land use.
His peer-reviewed journal, http://www.physicalinterface.com, is a new community of everyday design enthusiasts from technology, user experience design, architecture, human factors, New Urbanism, product design and academia.
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Hey, Michael I read your story and while I like what you had to say, that sign confused me. I wasn’t certain which I should do. Back away? Or be large? What the sign doesn’t communicate is which to try first.
Also, if one doesn’t read a lick of English (can you lick English?) then the be large gesture could be interpreted as a sign of surrender or intense fear.
Anyway, I just thought it would be fun to discuss…great posting!
Hi, Moria. You bring up a really important point that I hadn’t thought of: there are a lot of foreign visitors to the Bay Area and some of them may go on hikes.
I was reading the instruction panes like a western-style comic: (left-right-down-left-right…but some languages read right-to-left. I imagine the sign was designed before the area became such an international destination.